Mød SelectionF

Meet SelectionF

Management and employees

Ulrikke Ekelund
Country lead Denmark

Ulrikke comes with a strong background from 25 years of experience primarily from leadership positions in the financial sector. She became known to the public as the Chief Economist of BRFkredit during the financial crisis, where she was one of the most quoted economists in Denmark. In the Fall of 2022, she left her position as SVP at PensionDanmark to pursue a career as a board member. Ulrikke is presently  on the Boards of Financial Stability, Floating Power Plant and NEFOS, as well as a member of the Committee of Representatives at Realdania and of the Regional Advisory Board of Arbejdernes Landsbank.

Karoline Nystrøm 
Chair of Advisory Board Norway

Karoline Nystrøm is a senior executive with international experience. She has worked for top consultancy firms for over 10 years and has had 15+ years as a senior executive in industry. Karoline has a passion for technology and sustainability and was in 2019 awarded “Best European CEO in Renewables”. Karoline has broad board experience both as a chair and board member for medium and large companies.

Cecilia Edström
Chair of SelectionF Sweden

Cecilia Edström is an experienced executive and board professional, with a broad international background from various managment positions in the Life Science, telecommunications and automotive industries. Her most recent executive position was as CEO of Bactiguard AB, a Nasdaq listed mid-cap medical device company. Cecilia is currently a Board member of BioArctic AB, A3P Biomedical, Flerie Invest and Neonode Inc. and has previously served on the boards of Bactiguard, Megafon and BE Group. She is passionate about driving sustainable change through strategic management, business development, communication and internal engagement.

Signe Nydam Hougaard
Nordic Head of Administration

Signe has a master in Anthropology and Rhetoric from Aarhus University. She has previously been part of the secretariat for European Capital of Culture Aarhus 2017.

Mette Nielsen

Mette comes with a wealth of experience in project management, event coordination, sales, community management, and administration. 


Sanne Wall-Gremstrup
Chairman of the board

Sanne has more than 20 years of board experience. In addition to her board work, she has worked as a management consultant at Accenture, has been involved in digital start-ups, has been CEO in Danish and foreign organizations and has been involved in a series of transactions. She is now CEO in Schmidt Hammer Lassen Architects.

Jørgen Peter Rasmussen
CEO & Partner

Jørgen has over 30 years of professional experience as a CEO in an international context in global companies across cultures. Industry-wise, he has predominantly worked within Oil Service, Shipping, IT and production – typically male-dominated industries. Here, he has consistently worked to increase diversity in the companies.

Helle Thorning-Schmidt

Former Danish Prime Minister, Helle Thorning-Schmidt, is a board member of SelectionF. She also serves on various corporate boards in Denmark, the UK and the US, such as Vestas, Carsoe and Safelane Global. 

Annette Otto

Annettes knowledge and interest range widely – from digital transformation and technology to acquisitions and crisis management. For the past 13 years, Annette has worked in management boards in larger companies within the IT, retail, telecommunications and construction industries. Annette boards positions are in startups and scaleups as well as larger companies, including Enemærke & Petersen A/S, Innoflow Aps and Aety Aps.

Mie Krog

Mie is a sought-after Danish board member who works as chairman, deputy chairman and member of more than 10 boards in listed and owner-managed companies. The basis for Mie’s board work is a background as Brand, Marketing and Commercial Manager for several of the country’s largest companies – including KiMs, LEGO, JYSK, BILKA and IDdesign.

Jens Sørensen

Jens Sørensen is CEO and partner in the consulting company TimeGruppen. Since 2014, Jens has been deputy chairman of FSR, Danish Auditors.

Helle Ørsted

Helle is partner in Leadership Agents. She was previously managing director of the consulting company Changegroup, and she has years of experience in establishing and running owner-managed companies with a professional board. Helle has extensive experience in the recruitment and talent industry.

Mikkel Birn

Mikkel has a background starting in HR, moving into sales as a consultant and later became sales director, ending as managing director. In 2007 he made a career change into Executive Search, first as a consultant, later as partner, then managing director ending as Group CEO. In 2013 he decided to start his own consultancy company Birn+Partners, which is an international recruitment and consulting firm with more than 60 consultants and partners in 10 countries