Business Strategy in a Changing Geopolitical Landscape

Geopolitics in 2024 will be volatile and unstable, with increasing multipolarity. A greater number of powerful actors will shape an increasingly complex global system. As great powers, the EU, the US and China will continue to shape the global operating environment in profound ways. Geopolitical swing states – countries such as India, Saudi Arabia, Turkey, South Africa and Brazil that are not specifically aligned with any major power or bloc – will gain more sway over the international agenda. De-risking is another top priority. The COVID-19 pandemic and the war in Ukraine highlighted countries’ global dependencies and the challenges in achieving resilience with just-in-time and globalized supply chains, which needs to be addressed. In 2024, artificial intelligence and the oceans will emerge as new issues motivating geopolitical competition and regulatory dynamics.

To thrive in this new era and stay competitive, companies need to adjust their business models, strategies, supply chains and sustainability plans. And it all starts in the Board room.

There will be ample time for breakout sessions at the end.

Speaker:

Famke Krumbmüller

EY EMEIA Leader, Geostrategic Business Group

Multilingual political analyst and strategist focused on helping businesses understand and manage politics. Passionate about European and global politics, business, innovation and entrepreneurship.

Facilitated by Cecilia Edström, country lead SelectionF Sweden